Web Content Training & Education

Demystifying the workflow and best practices of web content

The beauty of web content is that anyone can be a publisher, including your internal staff.

The ugly part? All the consuming stuff that goes into making it work online: meta data, search engine optimization, and — the messiest thing of all — managing content post-launch.

Our thorough and detailed web content training program will help your staff wrap their arms around the most ideal workflow for content management. We’ll custom design any training course for your unique reality, but common elements include:

• Conducting a content audit
• Translating the content audit into an action plan for content development
• Creating content with SEO in mind
• Keyword research
• Proper workflow for email, print and web content
• Using analytics to understand content performance