content, editorial, strategy + photography

For wine, outdoor recreation and travel brands

strategy +

For wine, outdoor recreation and travel brands

What I Do

I make people care and understand brands better through compelling, well-organized and intuitive content.

Content Strategy

My process helps you simplify your approach to online content. Less clutter, more clarity, better user experience.

Content Marketing

No matter how compelling, a brand still needs solid, no-B.S. content to get users from inspiration to conversion.


Whether it is for a wine magazine or a ski resort, my editorial engages readers by telling a story that lingers ... that resonates and encourages exploration.


Online, offline, over-the-line ... whatever it takes to lead consumers to your brand, I can craft it.

Who I Am

Headwaters Content is a one-man agency with a network of digital experts and collaborators to tackle any job.
Kind of like a Swiss Army knife for your online marketing.

Kevin Day in La Morra

The Founder

Kevin Day, Principal

Kevin has been a content marketer since before such a label existed. In 2000, while still in college, he landed a summer job as an editor for a section of The Colorado Guide, in which he was tasked with promoting his beautiful home state of Colorado to travelers.

This segued into an editorial career at a custom publisher, serving such travel-focused clients as the Colorado Tourism Office, San Francisco CVB, NYC & Company and Tourism Vancouver. He soon shifted into a business development role and created custom content strategy programs for many of these clients. By 2011, he was ready to start his own company and apply what he had learned to a broader range of industries.

Since then, Headwaters Content has become a highly nimble business serving the needs of a small but loyal clientele. Kevin has established standards for blogging programs; crafted content  strategies that translate simple brand messages to complex web environments; and he has produced thousands of pages of web content, all optimized for search, social and e-commerce.

His most intensive (and rewarding) work came in 2015 when he collaborated with Aspen Snowmass and their agency of record to establish a complex yet user-intuitive new website to support the company’s four mountain resort. This site — and its information architecture and user experience — continue to serve the company well.

Wine writer Kevin Day with some wine

…And About Wine

In 2014, Kevin started a wine blog. (“Oh God,” you are probably thinking, “not another one.”) Frustrated by the stuffy voices and drab web design that permeated a lot of wine media at the time, his goal was to explore wine as an average Joe and publish his rich, vivid photography from wine regions along the way.

Within a matter of weeks, he was invited to the Aspen Food & Wine Classic to taste through a flight of Zuccardi Wines. Then, boxes of free wine from importers and distributors started arriving on his doorstep. Then he started getting nominated for wine writing awards. Somehow, he ended up in the cellar at Domaine de la Romanée Conti one day, tasting the previous vintage from barrel with the proprietor.

Opening a Bottle has always had a life of its own, but today it has claimed its spot as a comprehensive source for winemaker profiles, educational articles on Old World appellations, and thought-provoking essays on why tasting notes are broken and why most rosé is crap. Today, Kevin is a member of the Wine Scholars Guild and is part of their Italian wine studies program.

My Editorial

Opening a Bottle

Can Albariño Conquer the Central Coast?

Vineyards in San Luis Obispo

A visit to San Luis Obispo County reveals that it just might.

SevenFifty Daily

5 Descriptors Wine Professionals Avoid

SevenFifty Daily

How sommeliers adapt the language of wine to better serve their customers.


Why Barolo Producers Still Need Dolcetto and Barbera

La Morra and Barolo, ItalyThe success of the high-profile wine depends a lot on the success of Dolcetto and Barbera.

What My Clients Say

Kevin is a reliable and creative copywriter and content strategist. Over several projects and hard work the past few years, he has become an honorary member of the marketing team at Aspen Snowmass. From re-writing the vacation planner to better align with our branding and offerings, to being a large contributor to our site re-design and on-going content strategy, we know we can always depend on Kevin to provide thoughtful and strategic work in a timely manner.
Jessica Jacobi

Senior Marketing Manager, Digital Services (Aspen Snowmass)

Kevin Day is wonderful to work with. Professional, responsive, creative and always ready to pivot if need be. He has helped us greatly as the Limelight Hotel Brand has grown with his invaluable Sitecore knowledge and plentiful content strategy experience. He continues to bring great ideas to our overall content plan, making it more robust and relatable. He is reliable, flexible and does great work.
Margaret Mclain

Senior Marketing Manager (Limelight Hotels)

Kevin Day has that 'it' factor that you are either born with, or you arenʼt — and most arenʼt. He is flat-out creative and clever. More importantly, he parlays that ability to consistently get results that are above and beyond the expected. The fact that he does all of this while displaying a strong work ethic, being easy to get along with, and being a great team player sure doesnʼt hurt either.
Eric Greene

VP Brand + Innovation + GM (KELTY)

Headwaters Content has provided their exceptional content creation skills to the Aspen Skiing Company for the past three years in a strategic and collaborative manner. Through working with Kevin Day, we have improved our copywriting, information architecture and content creation workflow strategies for and our collateral projects.

They have consistently delivered high quality work on time and within budget.

Michael Faas

Online Services Marketing Manager (Aspen Snowmass)

It was a pleasure working with you and Hailey (HeyDay Creative). You had a clear vision for our budget from the beginning, and your timeline and organization were instrumental in keeping the momentum and progress moving. The design phase was painless as we zero’d in on the look and feel and you were very open to suggestions and notes that were quickly executed. We are very pleased with the final product and it’s been something our customers constantly comment on — so we know its a job well done!
Cushing Donelan

Director of Marketing, Donelan Wines

This was the smoothest site project related to content that I’ve ever worked on.
David Stewart

VP of Interactive (Karsh Hagan)

I had the pleasure of not only collaborating with (Kevin) on a regular basis but also learning a ridiculous amount from him. He's an incredible presenter of ideas and information, filled with energy and passion for a variety of subjects, and his dedication to bringing creative ideas to difficult problems is unmatched. (He) understand(s) that what really matters is the quality of the work. He'll stop at nothing to ensure that the projects he touches exceed expectations and inspire others.
Steven McKenzie

Formerly of Karsh/Hagan

Headwaters Content and Inspirato were both launched in 2011 and have been partners since. Kevin has provided us consistent, strategic and inspiring content that we've come to rely on. His expertise on travel and marketing coupled with his dependable and genuinely positive attitude have been invaluable to our growing company. I have come to count on Kevin no matter how large or how small the request may be.
Brent Harkins

Marketing Manager, Online Content (Inspirato)

Contact Me

kevin at
Denver, CO 80238 / US of A