My process helps you simplify your approach to online content. Less clutter, more clarity, better user experience.
No matter how compelling, a brand still needs solid, no-B.S. content to get users from inspiration to conversion.
Whether it is for a wine magazine or a ski resort, my editorial engages readers by telling a story that lingers ... that resonates and encourages exploration.
Online, offline, over-the-line ... whatever it takes to lead consumers to your brand, I can craft it.
Kevin has been a content marketer since before such a label existed. In 2000, while still in college, he landed a summer job as an editor for a section of The Colorado Guide, in which he was tasked with promoting his beautiful home state of Colorado to travelers.
This segued into an editorial career at a custom publisher, serving such travel-focused clients as the Colorado Tourism Office, San Francisco CVB, NYC & Company and Tourism Vancouver. He soon shifted into a business development role and created custom content strategy programs for many of these clients. By 2011, he was ready to start his own company and apply what he had learned to a broader range of industries.
Since then, Headwaters Content has become a highly nimble business serving the needs of a small but loyal clientele. Kevin has established standards for blogging programs; crafted content strategies that translate simple brand messages to complex web environments; and he has produced thousands of pages of web content, all optimized for search, social and e-commerce.
His most intensive (and rewarding) work came in 2015 when he collaborated with Aspen Snowmass and their agency of record to establish a complex yet user-intuitive new website to support the company’s four mountain resort. This site — and its information architecture and user experience — continue to serve the company well.
In 2014, Kevin started a wine blog. (“Oh God,” you are probably thinking, “not another one.”) Frustrated by the stuffy voices and drab web design that permeated a lot of wine media at the time, his goal was to explore wine as an average Joe and publish his rich, vivid photography from wine regions along the way.
Within a matter of weeks, he was invited to the Aspen Food & Wine Classic to taste through a flight of Zuccardi Wines. Then, boxes of free wine from importers and distributors started arriving on his doorstep. Then he started getting nominated for wine writing awards. Somehow, he ended up in the cellar at Domaine de la Romanée Conti one day, tasting the previous vintage from barrel with the proprietor.
Opening a Bottle has always had a life of its own, but today it has claimed its spot as a comprehensive source for winemaker profiles, educational articles on Old World appellations, and thought-provoking essays on why tasting notes are broken and why most rosé is crap. Today, Kevin is a member of the Wine Scholars Guild and is part of their Italian wine studies program.
A visit to San Luis Obispo County reveals that it just might.
How sommeliers adapt the language of wine to better serve their customers.
The success of the high-profile wine depends a lot on the success of Dolcetto and Barbera.
They have consistently delivered high quality work on time and within budget.
