Portfolio Archive • Headwaters Content

Aspen Snowmass

Posted by admin / July 9th, 2018 / No responses

My longest and most productive partnership has been with Aspen Snowmass, one of the world’s most celebrated ski resorts. On a week-to-week basis, I ride shotgun on all-things-content regarding their website and integrated marketing efforts: Lead Content Strategist and UX Consultant for Redesign of Website (2015) Content Development for Eight Different […]

Donelan Wines

Posted by Kevin Day / July 5th, 2018 / No responses

For this Santa Rosa, California-based family winery, I worked in close concert with Hailey Day at HeyDay Creative (our go-to collaborator on website design) to redesign Donelan Wines’ website in a mobile-friendly, WordPress-supported design. Specifically, I provided: Content and UX strategy to balance both storytelling assets and e-commerce goals New […]

KELTY

Posted by admin / July 2nd, 2018 / No responses

For this legendary outdoor gear company I provided both content strategy and content development services to help fuel a summer blogging campaign, including: Content Marketing Strategy for New Blog Created a Social Media Campaign: #BuiltForWeekends UX Support and Consultation to Development Team Content Development for Blog Kevin Day has that ‘it’ […]

Inspirato

Posted by admin / July 1st, 2018 / No responses

Inspirato continues to be one of the fastest-growing companies in luxury travel, and over the years I wore a whole bunch of hats for them regarding their content, including: Content Marketing Strategy for a Luxury Lifestyle Site Landing Page Development Blogging Content Development for Online Magazine Support for On-Going UX and Linking Strategy […]

Travaasa Experiental Resorts

Posted by admin / March 9th, 2016 / No responses

Working on behalf of Turner PR, I retooled this emerging boutique hotel’s website content and nearly doubled SEO referrals within a month. Content Strategy for Redevelopment of Website Content Search Engine Optimization Research Development of All On-Page Content Professional Photography Services to Bolster PR Image Library

Pinnacle Bank

Posted by admin / March 9th, 2016 / No responses

Working on behalf of Karsh/Hagan, I outlined a comprehensive content strategy for this community bank to help bolster their new website and expand their regional reach. Content Strategy for Redevelopment of Website Content Strategy for Balancing Brand Voice with SEC Compliance Creation of Content Users Manual so Internal Team Could Manage Site […]

Limelight Hotels

Posted by admin / March 9th, 2016 / No responses

In 2016, the Limelight Hotel — one of Aspen’s most savvy hotels — opened its second location in Ketchum, Idaho. In the 2018/19 winter season, a third hotel in Snowmass Village will open. Going from one hotel to three in a few short years has created significant demands for online […]

Opening a Bottle

Posted by admin / March 9th, 2016 / No responses

Few topics are more challenging to write about than wine. And when you are passionate about wine and want to learn more about it, it can be frustrating to find good content that doesn’t get bogged down in B.S. For the fun of it, I started a wine website called Opening a […]