Since we partnered up in August, Gwen and I have been busy wrastlin’ up new projects we can tackle together, and she’s formally launched her business, Sugarloaf Content, with great success. Here’s a quick snapshot of some of the things we’re working on:
- Pinnacle Lodging – In late August, I met up with the team at Pinnacle Mountain Homes, a custom home-builder based in Breckenridge which was recently awarded the “Builder of the Year” honor by Builder Magazine. Over the last few month’s they have combined forces with a local property management company (Breckenridge Accommodations) to become Pinnacle Lodging, and we’ve been hired to redevelop each rental home’s content and optimize it for multiple booking websites such as HomeAway.com. The new main website will launch soon, but in the meantime, Gwen and I are feverishly rewriting much of the text content to shed light on each property’s unique selling points. Some of the homes they offer are spectacular, making it all too tempting to go adjective heavy in our writing (must… resist … ).
- Grand County Colorado Tourism Board – I’ve been assisting Signature Advertising with Grand County Colorado’s SEO efforts throughout 2012. Throughout the process, we’ve seen ways to grow traffic with content marketing, so in 2013, that’s just what we’ll do. We’ve scoped out a program to (a) engage their end users better, (b) stimulate organic and referral trafic, and (c) fuel their ECRM efforts. Beginning this month, we’ll be creating a dedicated content calendar, with monthly editorial content updates that will power their marketing outreach. We will also be doing a similar program with another Signature Advertising client, Sweetwater County.
- Undisclosed Project on a Very Cool City (You’ll have to pardon the coyness on this one, but we’ve got an NDA) – We’re also working with an international interactive agency on the publishing efforts of a major Asian city. Like economic-hub-of-the-Pacific major. Focused on a B2B audience, we’ll be setting a forward-thinking content publishing strategy by auditing a sample size of 400 individual pieces of content (a fraction of the overall site) and making detailed recommendations on style, SEO, web content best practices, workflow and localization.