At a certain point, a one-person agency has to grow without the benefits of cloning. After all, cloning is (a) kinda expensive, and (b) largely considered unethical.

So today we’re happy to announce that Headwaters Content is expanding operations by partnering with a long-time friend, former colleague, and content dynamo — Gwen Gray.

Gwen and I have worked together for more than eight years. Not only is she a thoughtful strategist and a talented writer, but she is one of the most amiable and professional people I’ve had the pleasure to work with. Because of her sense of humor and charm, projects are more fun for everyone when Gwen is involved.

Here is a sampling of some of the clients Gwen has worked with in her career:

• Vera Bradley
• The San Francisco Travel Association
• Westwood College
• The Colorado Tourism Office
• Boulder CVB
• Fresh Produce Sportswear
• Tourism Vancouver

In working with Headwaters Content, Gwen has become a regular contributor to Inspirato’s luxury travel blog, and she has also written content for us with our newest client, Aspen-Snowmass.

Gwen has been sought-after by several organizations for her content writing skills (including Headwaters), and as a result, she recently established her own business — Sugarloaf Content — to better pursue these types of projects.

Moving forward, Gwen will assist us in business development, and she’ll play a major role in overseeing content development for any new projects that result from this partnership.

Where this all goes, we don’t know yet, but we’re pretty confident big things will come of it. As two microagencies working in close concert with each other, we’ll be able to quickly adjust to our client’s needs. And we will each have a go-to collaborative partner to make our work sharper, more creative, and more compelling for end-users.

Gwen is based in Superior, Colorado.