OK, so we’ve established that content farms are responsible for the crapification of the web. Not necessarily a news flash, but a fun eyeball to poke our finger into.
Fortunately, there’s also plenty of great content out there. Here’s what’s intrigued us in the past month:
- Content Strategy Can Save Us All From Slobdom – BrainTraffic nails it once again, this time on the importance of conducting a content audit and cleaning house. Love the line “Um, do your laundry, instead of just buying new clothes that you don’t need.” We worked on one of these this past month and it yielded incredible insights (and forced us to go through two viles of eyedrops).
- Authentic Experiences and Active Travel: The Travaasa Concept – An interview with the co-founder of our newest client, Travaasa Destinations (in conjunction with the good folks at Turner PR). I honeymooned at the Hotel Hana Maui and it is an incredible place. Eager to work on the project and see how the new company brings a fresh flavor to the boutique hotel scene.
- The Best Travel Websites Ever – From The Guardian. This article shut Headwaters Content down for a good 90 minutes.
- We started using SEOMoz’s toolkit this month, but they also produce some great content. This article — Beating Google’s Panda Update: 5 Deadly Content Sins — offered some helpful insights for us as we work on COLORADO.com and Travaasa.com.
- And finally, a nice little point-counterpoint on QR codes: Death to the QR Code and QR Code Haters Gonna Hate QR Codes. There may be a few flaws in Dan Frommer’s piece, but I feel he’s right. These ugly and ridiculous things will be obsolete soon enough. I, for one, can’t wait.